ABC Family | Trade Campaign Concepts
Prior to transitioning to Freeform, ABC Family wanted to create some buzz on the upcoming rebrand. While at Broadstreet, I art directed and designed the concepts that were presented for the "Becomers" Trade Campaign. Throughout a series of ads in trade publications, out-of-home print, digital experiences, and events, e wanted to show ABC Family "becoming" something new, and how they could bond with audiences going through big changes themselves. All concept work property of Broadstreet NYC (www.broadstreet.com)